National charity MS-UK makes strategic investment in Harlequin CRM
In a project championed by its Chief Executive, MS-UK has selected Harlequin CRM software as part of its ‘Strategic Plan 2014-18’ to deliver high quality services, be financially robust and maintain an efficient infrastructure.
MS-UK is a national charity dedicated to providing information and support to anyone affected by multiple sclerosis. Along with nine user licences for the standard Harlequin CRM system with built-in individual giving, campaigns, grants and legacy tools, the charity has ordered the events and merchandise modules.
Amy Woolf, Chief Executive of MS-UK explains the charity’s key drivers for investing in a new CRM system: “We have outgrown our current database and have ambitions that will see us grow even further. We decided to look for a product that would support that growth and at the same time streamline some of our processes; a solution that would continue to develop as we do. We also wanted a system that would bring all our different functions into one place to reduce duplication and therefore save time and money.”
As part of its Strategic Plan, the charity is enhancing its infrastructure by ensuring ‘all IT is effective and efficient’, and that it gets ‘value for money and timely support from all contractors’.
Amy Woolf continues: “We chose Harlequin because it is very user friendly in its design and is competitively priced. They have a good reputation for support after the initial install. They clearly have pride in their product and are therefore keen to ensure they support the latest developments that impact upon their clients, such as changes with Gift Aid.”
Tom Ellis, Managing Director of Harlequin concludes: “This is a great example of top level management driving IT decisions to benefit the entire charity. Our charity software will help them to achieve a range of strategic goals including ensuring effective fundraising activities across departments and continuing high quality donor stewardship.”
More about MS-UK
MS-UK was established in 1993, and is a national charity dedicated to empowering people with multiple sclerosis to make the most of today, and live life to the full.
Multiple sclerosis (MS) is a condition that affects the central nervous system – the brain and the spinal cord. Around 100,000 people in the UK have multiple sclerosis, and MS-UK is here to make sure that each person has choice, control and independence.
MS-UK puts people affected by MS at the heart of their work. It provides high quality, professional services to support people living with multiple sclerosis, and MS-UK listen to people affected by MS.