Racing Welfare invests in Harlequin CRM for new fundraising team
Racing Welfare, The Jockey Club’s charity for people in need in the horseracing industry, has selected Harlequin CRM to be a central resource for its new fundraising team.
The charity has purchased the standard CRM system from Harlequin along with the events module, meeting its specification for a fundraising and communications database with relationship management, trusts and foundations, event management, marketing and reporting.
Jo Morgan, Fundraising Events Manager at Racing Welfare comments: “Fundraising was shoehorned into our bespoke service delivery software – which wasn’t ideal – and data was spilling into spreadsheets. Our new team have used fundraising software in previous roles so we embarked on a project to select a new system.
“The team recognise that managing supporter relationships effectively is key to increasing fundraising income and that being able to report on campaigns accurately and use data, facts and figures will provide transparent insights for our stakeholders.
“We chose Harlequin as they demonstrated a thorough understanding of our needs and have supported a wide range of charities with similar challenges; it is a tried and tested solution. Also the system is user friendly and the aftercare support well-regarded, which will encourage us to achieve the maximum potential from the software.”
Tom Ellis, Managing Director of Harlequin adds: “Ease-of-use, sound functionality and software support were critical in the decision making process for Racing Welfare, so we are delighted that Harlequin has once again stood out from the crowd. With high fundraising targets, Harlequin CRM will be an ongoing asset for this new team of experienced fundraisers.”
More about Racing Welfare
In 2000, in order to provide help for those in need who work, or have worked, in the British racing and thoroughbred breeding industries, The Jockey Club created its own charity – Racing Welfare.
With head offices in Newmarket, Racing Welfare offers professional guidance and support through a nationwide network of regional welfare officers to the unseen army of dedicated staff whose work is vital for the well-being of Britain’s second biggest sport.
Racing Welfare’s main activity is the provision of a counselling and advice service to beneficiaries. The charity also provides financial assistance, affordable housing and various services to promote healthy living and well-being among beneficiaries.
Racing Welfare’s 24/7 helpline number is 0800 6300443.
Image supplied by Racing Welfare – copyright T Jones.