To help manage its fundraising, development and commercial activities, the National Opera Studio has invested in the Harlequin CRM system, complete with the Events and Bookings modules.
Nicholas Boyd-Vaughan, Engagement and Communications Manager at the National Opera Studio explains their reasons for investing in CRM technology. “GDPR presented us with a fantastic opportunity to look at our processes around holding, storing and using data. We recognised that having a specialist fundraising CRM system would help us to sort and sift our data, and fully utilise this to increase donations, strengthen relationships and build connections.
“We chose Harlequin CRM as we found it to be very appropriate to our needs, and it was a system our Development Manager had used to great effect in a previous organisation. Harlequin’s highly flexible and intuitive interface has made the migration of our data very easy, and it is a one-stop-system for three of our key areas: fundraising, marketing and commercial activities.”
The National Opera Studio receives funds from the Arts Council England and UK opera companies, along with income from Friends, individual donors, trusts and foundations, corporate supporters and audiences.
Nicholas continues: “With the system, we will be able to see how we interact on all levels with our donor base – and work to reinforce the relationships we have built. Crucially, the system has the flexibility to help expand our fundraising, extend our marketing and engagement, and manage some of our commercial activities such as venue hire. Importantly, we will be able to create new opportunities and develop into different areas as we continue to expand the reach of our work.
“So far the process has been very good with Harlequin. There is a real sense that they understand what we are trying to achieve and the constraints we have. As a smaller charity, we have limited resources but we are really passionate about our work. Harlequin CRM will take off some of the pressure, giving us the ability to expand the reach of our programmes and venture into new areas.”
Tom Ellis, Managing Director at Harlequin comments: “We are particularly proud that the National Opera Studio has chosen Harlequin to support them. This is another example of someone who has previously used Harlequin bringing us into the selection process at their new organisation.”
Image credit to: National Opera Studio Young Artists Satriya Krisna and Edmund Danon © James Glossop 2018.
More about the National Opera Studio
For over four decades, the National Opera Studio (NOS) has provided intensive and bespoke professional training at the highest level for a small group of singers and répétiteurs, and prepared them for life on an international operatic stage. The NOS works in partnership with not one, but six of the leading opera companies in the UK: English National Opera, Glyndebourne, Opera North, the Royal Opera House, Scottish Opera and Welsh National Opera. Their alumni can be found on the stages and on the music staff of major opera companies around the world.