Alder Hey Children’s Charity manage third major appeal in 10 years with Harlequin software
Alder Hey Children’s Charity was an early adopter of Harlequin’s CRM & fundraising database and over a ten year relationship has helped to evolve the software. In 2013 it launched an appeal to raise £30 million towards the new ‘Alder Hey in the Park’, the first children’s hospital of its kind in Europe.
Anne Hodgson, Operations Manager, tells the ten year partnership story: “In 2003, for our Rocking Horse Appeal we needed a system with robust reporting and income analysis that would capture donor information.
“Since then, Harlequin has been integral to everyday fundraising and major appeals; we now have 36,000 contacts. ‘Alder Hey in the Park’ fundraising is managed entirely on the software – we co-ordinate campaigns along with annual events such as Alternative Ascot and Coniston Challenge.
“A primary benefit is increased accuracy and time-saving. We have revolutionised thank yous and mailings, and have confidence with Gift Aid.
“Full communication and donation history has built supporter trust, and we create multiple connections between contacts to maximise relationships further.
“To inform our strategic decision making and planning, management information is easily accessible within the system.
“Harlequin listen and this drives the software forward, which is well designed and easy-to-use. 100% committed, they are like an extension to our department. “We are delighted to be in the community of 180 charities using Harlequin software.”
Tom Ellis, Managing Director of Harlequin, concludes: “The Alder Hey fundraising team is inspirational and a pleasure to work with. They have thoroughly embraced the Harlequin system over the years to make the very most of their investment and maximise the success of their appeals.”