The National Museum of the Royal Navy enlists Harlequin
The National Museum of the Royal Navy (NMRN) has invested in charity management software from Harlequin to support its ambitious plans to expand its fundraising, membership and learning programmes.
Along with the core CRM system for fundraising and membership management, the NMRN has purchased the Harlequin events module. The system will also integrate with till-point ticketing software and online fundraising tools.
The NMRN has a simple vision, ‘to be the world’s most respected Naval Museum, underpinned by a spirit of enterprise and adventure’. The NMRN comprises six museums, and has an income of over £20.3 million and a workforce of 60 staff and 200 volunteers. The organisation undertook a review of its charity management software in order to better support the delivery of its corporate plan.
Allison Dufosee, Director of Fundraising, Marketing and Communications at the NMRN explains: “We chose Harlequin as the team approached our specification with professionalism, enthusiasm and flexibility. We will use the system to unify our data, move forward with our fundraising and events, broaden our learning programme and manage our new membership scheme. These are core activities in our corporate plan so Harlequin will be extremely important to the charity.”
As part of this project Harlequin will provide a centralised database for four of the museums of the NMRN: HMS Victory, Royal Navy Submarine Museum, Royal Marines Museum and National Museum of the Royal Navy Portsmouth.
Harlequin will also work with third-party specialist suppliers to achieve back-end integration and automation with the museums’ till-point system, and create a suite of online fundraising pages that link to the CRM database.
Allison Dufosee adds: “Having a centralised system will sharpen our use of data and co-ordinate communication across the museums, so we can nurture deeper supporter relations and gain greater strategic insights. With our new set-up we will be able to manage and monitor our new membership scheme that will allow multi-site tickets and discounts. We will also evaluate the impact of our educational activities and expand our reach in schools, colleges and universities. ”
Tom Ellis, Managing Director of Harlequin comments: “This is an exciting project on many levels for Harlequin; we are delighted to be working in unison with such an ambitious and established museum group. Collaborating with third-party specialists to offer a best-of-breed solution to clients is also very much part of our business strategy moving forward.”
The NMRN‘s goal is to promote the traditions and public understanding of the Royal Navy and its constituent branches, past, present and future. The NMRN comprises six Museums, reflecting the fact that the Royal Navy operates on the sea, under the sea, on the land and in the air. These are: HMS Victory, Royal Navy Submarine Museum, Royal Marines Museum, National Museum of the Royal Navy Portsmouth, Fleet Air Arm Museum and Explosion! Museum.
Photography © HMS Victory